Below is what happened in search today, as reported on Search Engine Land and other sources across the web.
From Search Engine Land:
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The 4 Ps of SEO & digital marketing
- Aug 4, 2017 by Marcus Miller
Great SEO is part of a broader marketing framework. Columnist Marcus Miller explains how understanding this framework can improve SEO performance.
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Apple reportedly hiring dozens of new mapping experts and engineers
- Aug 4, 2017 by Greg Sterling
Apple Maps could benefit from the company’s push into augmented reality and autonomous systems.
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How to effectively segment accounts with multiple locations
- Aug 4, 2017 by Matt Umbro
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares setups for viewing performance by location for efficient management and reporting.
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Search in Pics: Google champagne glass, mouthwash & trees holding up office
- Aug 4, 2017 by Barry Schwartz
In this week’s Search In Pictures, view images showing what happens at search engine companies, including Google champagne glass, Google mouthwash, and Google office supported by trees.
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Best Practices for Building an On-Demand Content Strategy
- Aug 3, 2017 by Digital Marketing Depot
We are in the age of the self-educated buyer. Two-thirds of buyers complete decisions before contacting a sales rep. An effective on-demand content strategy is essential to meet this new reality.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Designing content for the mobile-first index
- Top 6 tips for SEO for SaaS
- TAG awards 9 adtech companies with “Certified Against Malware” seal
- Will autonomous vehicles provide the next screens for publishers and advertisers?
- Maritz’s first Chief Behavioral Officer is building on ‘nudges’
- Google reportedly pitching publishers on YouTube video player with ad inventory controls
- What Facebook’s (reported) video chat device could mean for its ad business
- What should you do with all those ‘Likes’? How to spin social followers into gold
Search News From Around The Web:
Link Building
- How to Create Link-Bait Guides Bloggers Can’t Resist
Searching
- 5 Things to Know About Voice Search and Bing
- Google Is Testing a New SERP Design With Green Links, Yellow Stars, New Font, And More
- How we’re helping people find quality apps and games on Google Play
- The High Five: A GOAT, a pig and a calf
SEO
- 8 Places You Can Find New Keywords to Grow Your Organic Visibility
- The Latest SEO Trends You Should Ignore
SEM / Paid Search
- Google to Soon Update Showcase Shopping Ads Pricing Model
- Tools To Analyze PPC Competition
- Yahoo Gemini Updates Reporting and Optimizing
Search Marketing
- August 2017 Google Webmaster Report: Google Search Console, Instant Search, Algorithms & More
- This 11-Month Old Website Has 112,635 Subscribers (In a Niche I Thought Was Dying)
- Video: Pinterest Google Spam, Search Console Data, Quality Raters & More
- Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday
